UGC campaigns, run for you end to end.
Strategy, creator sourcing, content review, payments, and reporting. You sign off on the direction, we execute the campaign. For consumer products and apps, beauty brands, and e-commerce that want their product in front of millions.
One program, five areas owned end to end. Zero campaign admin on your side.
Video types, styles, hooks, and posting cadence tailored to your growth goals, with weekly optimizations from performance data and competitive analysis.
Sourcing, vetting, onboarding, outreach, negotiation, contracts, and timeline coordination. Creators matched on style, niche, and past performance.
Every video reviewed before posting against brand-aligned standards: lighting, framing, audio, captions, script execution, and product coverage.
All creator contracts, invoices, and payment records handled on your behalf. Zero admin on your end.
Tracked across views, engagement, and conversions. Summary reports with learnings and next steps, plus weekly check-ins.
Make UGC your most effective channel: campaigns engineered to hit your CPM and CPA goals.
Creators are paid per video against view milestones, so spend tracks results and the effective CPM drops as views climb. The focus is not cost per video: it is building a channel with healthy, predictable economics for your brand. The exact payout structure is designed per campaign and comes with your concept.
The 500-view tier is a flat base pay floor. Every tier above it is performance-based, and milestones round down, which is your safety net: a video that hits 900,000 views still pays the 500K tier, $700, a $0.78 effective CPM. The further a video runs past a milestone, the cheaper your reach gets.
| Views | Payout | Tier CPM |
|---|---|---|
| 500 | $30 | Base pay |
| 10K | $60 | $6.00 |
| 50K | $100 | $2.00 |
| 100K | $200 | $2.00 |
| 250K | $400 | $1.60 |
| 500K | $700 | $1.40 |
| 1M | $1,000 | $1.00 |
| 2.5M+ | $1,500 | $0.60 |
Pose Genius: Market entry to 5.3M views, in one month.
Pose Genius launched as a brand-new AI camera app with no marketing engine: the AI UGC it had tried on its own was pulling about 5 downloads a week. In one month of NewWave UGC, seven creators published 171 videos, weekly views grew from 28K to 2.3M, and downloads climbed to 5,000 a week.
Starter or Amplify: 144 or 500 videos over a two-month trial.
Two offerings sized by volume. The exact scope and pricing arrive with your campaign concept after a first call; the ranges below are what an engagement runs all-in.
| Starter | Amplify Popular | |
|---|---|---|
| Videos in the two-month trial | 144 | 500 |
| Best for | Building your social presence, proving unit economics before going big | Proven product and unit economics, existing presence, ready to scale |
| All-in, two months (estimate) | $15,000 to $18,000 | $37,000 to $48,000 |
| Creators (sourced by us, accounts warmed up before launch) | about 6 | 12 to 20 |
| Platforms | Cross-posted to TikTok, Instagram, and YouTube Shorts | |
- Full campaign strategy and weekly optimization
- Creator sourcing and management
- At least one round of review on every video
- All creator payments handled
- Weekly reporting and syncs
- Platform fees included
- No setup or campaign fees
Two weeks of setup, six weeks of content cycles. Then the same fee buys monthly volume.
Once you say go, we build a campaign concept and scope of work designed specifically around your product, within one to two days: the creative angles, target audience, deliverables, timeline, and creator payout structure. You confirm both, and the campaign starts.
Demo call, we qualify fit together. Campaign concept and scope of work in your hands within 1 to 2 days. You confirm both, and the campaign starts. Some deals take longer when more stakeholders are involved, and that is fine.
Campaign concept · scope of workCompetitive analysis, high-performing video styles and hooks, initial scripts and creative direction. In parallel: payout structure designed, communication workflow set, creator recruitment starts.
Content strategy · initial script bank · payout structure finalized · creator briefs sent · shortlisted creator poolFinal creator selection, onboarding, and training on brand guidelines, content standards, and filming expectations. Creators warm up their posting accounts with non-branded content so the accounts read as authentic before launch.
Finalized roster · completed onboarding · warm-up posts liveOfficial campaign start. Each week is its own cycle: creators produce on the active strategy, every video is reviewed and given feedback before it goes live, and end-of-cycle performance is analyzed across views, engagement, and conversions. Hooks and scripts adjust to what the data shows; winning formats get banked and scaled.
144 or 500 videos published · weekly reports and check-insFull performance report across the engagement: views, engagement, conversions, and what to double down on next.
Performance reportThe trial builds the system: winning scripts, a trained creator roster, the review rhythm. Once it exists, we move to monthly cycles: the same fee now buys 144 or 500 videos per month instead of over six weeks. Same price, more output, because the machine is already built. Most clients scale here.
144 (Starter) or 500 (Amplify) videos per month, at the same feeThe whole campaign runs on the platform, transparently.
Our team runs your campaign inside the NewWave platform. You have a seat to everything that happens: every script, review round, comment, view count, and payout. Including the unglamorous part that actually makes campaigns work, the weekly iteration on scripts, content, and creators. You learn the system as it runs, so when the campaign ends you can take it in-house.
Can we swap the final B-roll for something punchier?
Every video gets at least one review round before it posts. You see every comment and timestamp, and you can approve from your seat or leave it to us. Try the buttons.
Vetted creators, matched to your product.
Campaigns run on vetted creators from the NewWave network, matched to your product: from technical products to beauty brands, creators in every niche. A sample:
Average views per video is the median across each creator’s recent videos, measured Jul 2026.
Hook lands. Tighten the first second and it ships.