For brands · Creator retainers
A creator posts once, then goes quiet.
You pay per video, so a creator can post one banger and disappear for a month. We see it across campaign after campaign: lumpy output, holes in your calendar, no launch you can plan around.
No extra fee · works on any live campaign
What we learned
A retainer does not change what you pay. It changes when you pay it.
It is your campaign’s normal per-video payout, held as each approved video goes live, and released the moment a creator hits a delivery target you set, say 10 videos a week. No extra fee. We did not invent this. We watched brand after brand reach for the same fix, so we built it in.
How a period works
Watch one week play out.
Creators see a clear ‘held, pending’ state the whole time, so there are no surprises. Amounts use this campaign’s existing per-video rate. The retainer changes timing, never the rate.
When a period ends below target
You decide what happens to the held pay.
A short week is a fork, not a punishment. Set the rule once, per campaign.
Release the videos they delivered, no penalty. The friendly default. They got 7 of 10? They are paid for 7, this week's held pay clears.
And any time, for any creator, you can release a creator early by hand. The rule is a default, not a cage.
The payoff
From three videos a month to a steady stream.
Straight answers
The money questions, answered.
Does a retainer cost extra?
No. It is your existing per-video payout. The retainer only controls when funds release. There is no separate fee, no markup, no minimum.
Where does the held pay sit?
Against the campaign, the same place normal payouts come from, until the target is hit or you release early.
What does the creator see?
A clear ‘held, pending’ state on their earnings with the target and their progress, so expectations are set from day one.
Can I change the target or release someone by hand?
Yes, per campaign. You set the target and the shortfall rule, and you can release any creator early at any time.
What counts toward the target?
Approved videos that go live in the period. You define the count and the window, per week or per month.
Stop paying for one-off posts. Start paying for a stream.
Set a target, hold pay until it is hit, and release it automatically. Same budget, steadier output.