Pose Genius: zero traction to 11.5M views, in eight weeks.
Pose Genius is an AI iPhone camera that directs the shoot for you: it scans the scene, guides your pose in real time, and handles lighting, framing, and lens automatically.
Ads weren’t moving installs.
A brand-new app in a crowded camera category. Pose Genius had been running paid ads and social content, but none of it was moving installs. The goal: a channel that actually builds awareness and drives downloads.
One team owns the workflow, end to end.
NewWave operates as a full-service agency on its own system of record, giving brands real-time visibility into creator status, content progress, and performance, and it keeps optimizing while the campaign runs.
Strategy
Brand goals translated into a clear UGC strategy: angles, hooks, platforms.
Creator search
Creators shortlisted on niche, tone, style, and past performance for fit.
Content guide
Structured briefs, content banks, and hook directions to streamline output.
Feedback
2 to 3 rounds per video to refine hooks, storytelling, and product fit.
Optimize
We read what works, iterate the strategy, and double down on winning formats.
Payment
Prepaid and fully managed, with verified delivery and automated payouts.
The best talent in the industry.
1,000+ vetted creators in our own pool, matched to each brand for genuine product fit, plus a partner network across leading UGC agencies and creator programs. For Pose Genius we scouted real posing instinct and confident on-camera talent: a male and a female persona to widen reach.
The stylist
EJ · fashion & styling, natural posing instinct
The on-camera talent
Fahed · 4 yrs experience, camera-native and at ease on screen
We test every angle to find what goes viral.
No single format wins by default. We run several distinct approaches in parallel, then double down on whatever the audience rewards.
Curiosity hook
Text-led question that sparks curiosity in the first second.
Aesthetic ideas
Talking-head walkthrough of different looks and aesthetics.
Pain point + solution
Names a relatable pain on screen, then shows the fix. No talking needed.
Pose tutorial
How-to listicle of poses, built to be saved and shared.
The funnel moved with the reach.
Weekly UGC views are views earned each week, so the week-seven figure (3.0M) is the weekly peak, not the total. Cumulative views across the eight-week window total 11.5M: views are measured through week eight so videos published late in the run get their full accumulation window. App Store impressions and downloads are brand-reported and cover the first five weeks.
A hit rate the category doesn’t see.
Across all published videos, NewWave placed a far larger share in the high view ranges than the category baseline: the videos that actually drive reach and installs.
Premium payout by design, efficient by outcome.
UGC CPM, despite a premium payout: 92% lower, by tying payout to views and scaling volume.
- No direct comparison. Creators pioneer the viral formats from scratch; there is no proven template to copy.
- Higher production effort. Posing on camera, usually a two-person crew and a tripod, not a quick sit-down talking-head.
- Niche, specific content. Fewer creators can execute it well, so we pay for the ones who can.
“We’d spent months on ads and social with almost nothing to show for it. NewWave got us past 11 million views and real downloads in two months, and built the creative playbook we still run on today.”