Guides for running UGC campaigns

Practical guides for brands running UGC: contracts, creator rates and payout models, finding creators, and writing briefs.

• UGC contract: what to include, clause by clauseA plain-English checklist for a UGC creator contract: deliverables, usage rights, paid ads, exclusivity, revisions, payment, disclosure, and termination.September 22, 2026 · 7 min read
• UGC rates: how brands pay creators, with the mathFlat fee, CPM, view tiers, or retainers? How each UGC payout model works, worked examples of what you would pay, and when each one fits.September 22, 2026 · 8 min read
• How to find UGC creators, and pick the right onesWhere to find UGC creators, which numbers to check before you hire (median views, not the one viral hit), and how to test a creator before you commit.September 22, 2026 · 6 min read
• How to write a UGC brief creators can actually filmA UGC brief template that gets usable videos on the first try: the goal, the audience, three hook directions, must-haves, and what not to do.September 22, 2026 · 6 min read