UGC platforms with an MCP server: NewWave, Influee, and SideShift
Some teams now run creator campaigns from Claude or ChatGPT instead of clicking through a dashboard. They ask a question in plain English and the assistant does the lookup or drafts the work. That runs through an MCP server, a standard way for AI assistants to use another app.
Draft a campaign for our new feature with a tiered payout.
Who are the best applicants this week?
What did we pay per 1,000 views last month?
We are not the only UGC platform with one. As of September 29, 2026, Influee and SideShift publish one too, and viral.app offers a REST API and webhooks instead. Here is how they compare.
Side by side
| NewWave | Influee | SideShift | |
|---|---|---|---|
| Works with | Claude, ChatGPT, Cursor, Claude Code, Codex | Claude, Claude Code, ChatGPT | Any MCP client |
| What the agent does | Drafts campaigns, scores and invites applicants, pulls views, spend, and CPM | Briefs creators, approves deliveries, messages, pays, pushes to Meta ads | Acts on your account, confirming each money action |
| How creators are paid | Per 1,000 views, tier bonuses, per video, retainers | Per video | Base fee plus view bonus |
| Price | From $199/month | From $229/month plus 10% fee | From $210/month billed yearly |
How they differ
- Influee is the pick for buying per-video content from a large international pool, with the agent on every plan.
- SideShift is the pick for high applicant volume, and asks for confirmation each time the agent moves money.
- NewWave is the pick if you pay on views: the agent can read tracked views, spend, and cost per 1,000 views for every creator, and draft the next campaign from what worked.
Connect NewWave to your assistant
Add NewWave once with your login, then ask the way you would ask a teammate. Setup for each assistant is on the MCP page and in the docs.
Competitor features are from each company's public pages on September 29, 2026. If we got something wrong, email support@new-wave.ai and we will fix it.