You run the campaigns. We bring the deals.
A white-label partnership for UGC agencies. We generate, qualify, and close managed-tier deals; you execute them as part of the NewWave team, on our platform. Half the management fee, all of the performance commission, none of the creator cost.
Qualified deals, closed before they reach you.
Our demo calendar generates more done-for-you demand than we can staff. Every lead is generated, filtered, and qualified by NewWave, and closed on our call. Your work starts the moment a deal is signed, and we present to the brand as one team.
Qualified B2C consumer leads, generated, filtered, and closed by NewWave before they reach you.
Run the campaign end to end, white-label, as part of the NewWave team.
8 weeks, 144 videos, about 6 creators, $5,000 per month.
Half the management fee, plus 100% of the performance commission.
Funded directly by the brand. You never front creator cost.
Concept and scope of work in 1 to 2 days. Leads passed within 24 to 48 hours of close.
We own the funnel. You own the execution.
| NewWave | Your agency |
|---|---|
| Lead generation, filtering, and qualification | Campaign execution and day-to-day management |
| Sales demos and closing the deal | Creator management and communication |
| Campaign concept and scope of work, led by us, built with you | Content review and feedback, through the platform |
| Platform and infrastructure | Creator warm-up, posting cadence, and delivery |
| Payout structure and creator deposit sizing | Weekly syncs with the brand, as part of the team |
| Brand relationship and final approval | Creator sourcing, shared with our applicant pool |
Shared: qualified creators come from both sides, your network plus our platform applicants, and the NewWave platform covers the infrastructure for both of us.
Close to launch in two weeks, then six weeks of content cycles.
We close and confirm the budget on the demo call. Within 24 to 48 hours we co-build the campaign concept and scope of work, designed around the product and your creator pool.
Campaign concept · scope of workCampaign built on the platform, creators sourced from your network and our applicant pool, payout structure and communication workflow set.
Campaign live on the platform · roster shortlistedCreators onboarded, trained on brand guidelines, and warmed up with non-branded content before launch.
Completed onboarding · warm-up posts liveCreators produce, every video gets at least one round of review before it posts, and strategy adjusts each cycle based on the data.
144 or 500 videos published · weekly reportsPerformance report across views, engagement, and conversions. The commission is invoiced and your share settles.
Performance report · settlement| Starter | Amplify | |
|---|---|---|
| Videos, weeks 3 to 8 | 144 | 500 |
| Creators | 6, about 4 videos per week each | 12 to 20, cadence designed per deal |
| Management fee | $5,000/month | $10,000/month |
| Views | 1M per month, the floor we stand behind | Same floor, 10M+ target |
At 500 videos the blended cost per thousand views comes in under $5, comfortably below paid ads: that is the number that makes the bigger spend worth it for the client. Both tracks use the same split and settlement.
Half the fee, all the commission, none of the creator cost.
The client pays a fixed management fee, a 20% performance commission on qualifying high-view videos at campaign end, and a creator payout deposit that funds creators directly. Here is how that splits.
| Trial, weeks 1 to 8 | After the trial Proposed | |
|---|---|---|
| Management fee | Split 50 / 50 | 75% to you, 25% to us |
| Performance commission | 100% to you, both phases | |
| Creator payouts | Funded directly by the brand, both phases | |
Worked example, standard trial: $2,500 a month each on the fee, plus the full commission to you. Depending on performance that lands around $3,500 a month, roughly $7,000 across the two-month trial. Settlement is monthly: as the client pays each month’s fee, your share is released, and the commission passes through to you at wrap. Setup and sourcing fold into the single management fee, no separate setup fee, because one number is easier for the client to say yes to.
The payout template every campaign runs on. Each video earns the payout of the highest view milestone it reaches, so the brand’s spend tracks results. Neither of us carries this cost.
| Views | Payout | Tier CPM |
|---|---|---|
| 500 | $30 | Base pay |
| 10K | $60 | $6.00 |
| 50K | $100 | $2.00 |
| 100K | $200 | $2.00 |
| 250K | $400 | $1.60 |
| 500K | $700 | $1.40 |
| 1M | $1,000 | $1.00 |
| 2.5M+ | $1,500 | $0.60 |
A renewal is a new contract, and the split shifts toward you.
Each campaign runs under its own contract, so a client extending past the 8-week trial is simply a new contract with terms that reflect what the trial proved. The trial is 50/50 because we do the hard part up front: sourcing the lead, closing it, and building the concept with you. That work does not repeat, so on renewals the majority of the fee moves to you.
- Renewals, proposed: 75% of the management fee to you, 25% to us for platform, infrastructure, and origination. Commission stays 100% yours.
- White-label during the campaign and for six months after: the work runs under NewWave’s name, one brand in front of the client.
- After that it is yours to present: your portfolio and case studies, crediting NewWave, starting as a passive listing.
- One contract per campaign keeps terms clean, and every renewal number is confirmed with you before anything is signed.
Your workflow, our platform, one review rule.
At least one round on every video, on the platform: it is what justifies the fee to the client. Run your own flow inside that, and when content is already good, a light note is fine.
Stays on your channels. If you run a Discord or your own group, keep managing creators the way you already do.
Shared: your network plus applicants who come straight to the platform when a campaign goes live. If you source a 12+ creator campaign alone, plan for up to two weeks.
Content expectations are baked into the concept and scope of work before the brand signs. The platform generates the creator contract, or use your own, as long as it matches what the brand was promised.
B2C consumer products and apps. No sports betting, gambling, or crypto. We filter every lead to your creator base before it reaches you.