UGC campaigns, run for you end to end.
NewWave’s agency service handles everything: strategy, creator sourcing, content review, payments, and reporting. You approve the direction, we run the campaign. Built for consumer apps that want UGC working in weeks, not quarters.
Backed by a guarantee: 1M views per month, or the management fee comes back to you.
Two tiers: 144 or 500 videos over a two-month trial.
Three numbers, no surprises: a fixed management fee sized to volume, a pass-through deposit that funds creators directly, and one performance commission billed only on videos that performed.
| Standard | High Volume Popular | |
|---|---|---|
| Videos in the two-month trial | 144 | 500 |
| Creators (sourced by us, accounts warmed up before launch) | about 6 | 12 to 20 |
| Platforms | Cross-posted to TikTok, Instagram, and YouTube Shorts | |
| Management fee | $5,000/month · $10,000 total | $10,000/month · $20,000 total |
| Creator payout deposit (pass-through, funds creators) | $5,000 to $8,000 | $17,000 to $28,000 |
| All-in, two months (fee + deposit + commission, estimate) | ~$20,000 | ~$50,000 |
| Performance commission (billed at campaign end) | 20% of creator payouts on qualifying videos: 10,000+ views at the 14-day mark | |
| Guarantee | 1M views per month, or the management fee is refunded | |
| Best for | First campaigns and focused launches | Maximum output and reach from day one |
The deposit is pass-through: it funds creator payments directly and transparently, scales with how the campaign actually performs, and comes back to you in full if no content is produced. The commission applies to creator payouts, not to your total spend, and anything under 10K views carries no commission.
- Full campaign strategy and weekly optimization
- Creator sourcing and management
- At least one round of review on every video
- All creator payments handled
- Weekly reporting and syncs
- The 1M views/month guarantee
1M views per month on any managed campaign, including the trial, benchmarked at 144 videos. If a month comes up short, the management fee is refunded in full, or pro-rated to the size of the shortfall. The refund covers our fee, the part you pay us. Creator payouts sit outside the guarantee: that money is pass-through, paid directly to creators for videos they already delivered.
Milestone-based pay, and the effective CPM drops as views climb.
This is where your deposit goes. Creators are paid per video: a video earns the payout of the highest view milestone it reaches, so spend tracks results. The ladder below is an example structure; the exact ladder for your campaign is finalized in your scope of work.
| Views | Payout | Tier CPM |
|---|---|---|
| 500 | $30 | Base pay |
| 10K | $60 | $6.00 |
| 50K | $100 | $2.00 |
| 100K | $200 | $2.00 |
| 250K | $400 | $1.60 |
| 500K | $700 | $1.40 |
| 1M | $1,000 | $1.00 |
| 2.5M+ | $1,500 | $0.60 |
The 500-view tier is a flat base pay floor. Every tier above it is performance-based, and milestones round down, which is your safety net: a video that hits 900,000 views still pays the 500K tier, $700, a $0.78 effective CPM. The further a video runs past a milestone, the cheaper your reach gets.
Five areas, owned end to end. Zero campaign admin on your side.
Video types, styles, hooks, and posting cadence tailored to your growth goals, with weekly optimizations from performance data and competitive analysis.
Sourcing, vetting, onboarding, outreach, negotiation, contracts, and timeline coordination. Creators matched on style, niche, and past performance.
Every video reviewed before posting against brand-aligned standards: lighting, framing, audio, captions, script execution, and product coverage.
All creator contracts, invoices, and payment records handled on your behalf. Zero admin on your end.
Tracked across views, engagement, and conversions. Summary reports with learnings and next steps, plus weekly check-ins.
Budget confirmed to campaign live, in days.
Once your budget is confirmed, we build a campaign concept and scope of work designed specifically around your product, within one to two days. The concept covers the creative angles, target audience, and why the formats will perform. The scope of work covers deliverables, timeline, creator payout structure, and exactly what you pay. You confirm both, and the campaign starts.
- The opportunity
- Who we would target
- The creative angles, 2 to 3 concepts with hooks
- Why it could go big, comparable formats with real view counts
- What you get at kickoff
- Engagement overview
- The five service areas (below)
- Timeline
- Creator payout ladder
- Expected reach
- Investment summary
Two weeks of setup, six weeks of content cycles. Then the same fee buys monthly volume.
Demo call, we qualify fit and confirm budget on the call where we can. Campaign concept and scope of work in your hands within 1 to 2 days. You confirm both, and the campaign starts. Some deals take longer when more stakeholders are involved, and that is fine.
Campaign concept · scope of workCompetitive analysis, high-performing video styles and hooks, initial scripts and creative direction. In parallel: payout structure designed, communication workflow set, creator recruitment starts.
Content strategy · initial script bank · payout structure finalized · creator briefs sent · shortlisted creator poolFinal creator selection, onboarding, and training on brand guidelines, content standards, and filming expectations. Creators warm up their posting accounts with non-branded content so the accounts read as authentic before launch.
Finalized roster · completed onboarding · warm-up posts liveOfficial campaign start. Each week is its own cycle: creators produce on the active strategy, every video is reviewed and given feedback before it goes live, and end-of-cycle performance is analyzed across views, engagement, and conversions. Hooks and scripts adjust to what the data shows; winning formats get banked and scaled.
144 or 500 videos published · weekly reports and check-insFull performance report across the engagement. The 1M views/month guarantee is settled, and the 20% performance commission is invoiced, only on videos that qualified.
Performance report · guarantee settled · commission invoicedThe trial builds the system: winning scripts, a trained creator roster, the review rhythm. Once it exists, we move to monthly cycles: the same fee now buys 144 or 500 videos per month instead of over six weeks. Same price, more output, because the machine is already built. Most clients scale here.
144 (Standard) or 500 (High Volume) videos per month, at the same feeThe whole campaign runs on the platform, transparently.
Our team runs your campaign inside the NewWave platform, with all infrastructure fees covered. You watch it live: every script, review round, comment, view count, and payout. Including the unglamorous part that actually makes campaigns work, the weekly iteration on scripts, content, and creators. You learn the system and the workflow as it runs, so when the campaign ends you can take it in-house and run it yourself.
Can we swap the final B-roll for something punchier?
Every video gets at least one review round before it posts. You see every comment and timestamp, and you can approve from your seat or leave it to us. Try the buttons.
Want to click around yourself? Explore the live demo workspace → Sample data, nothing to break.
Pose Genius: Zero traction to 5.3M views, in one month.
Pose Genius launched as a brand-new AI camera app with no marketing engine: the AI UGC it had tried on its own was pulling about 5 downloads a week. In one month of NewWave UGC, seven creators published 171 videos, weekly views grew from 28K to 2.3M, and downloads climbed to 5,000 a week.
At current pricing, an engagement on this scale runs roughly $20,000 all-in. $5,000/month management across two months, a creator payout deposit around $8,000 funding the payout ladder above, plus the 20% performance commission on qualifying videos. Creator spend on those views works out to a $1.24 CPM, a fraction of paid-ads cost for the same reach.
Vetted creators, matched to your product.
Campaigns run on vetted creators from the NewWave network, matched to your product. A sample:
Average views per video is the median across each creator’s recent videos, measured Jul 2026.
Hook lands. Tighten the first second and it ships.